Two weeks ago, the price of Galcon @ $3, Labs @ $2, and Lite @ $0.  This past week, I changed them to Galcon @ $5, Labs @ $3, and Lite at $1.  I wanted to see how this would impact revenue.

…

And the big surprise is …

…

It didn’t!  Much.  Best I can calculate, revenue was down 10%.  The most dramatic change was Lite, which went from $0 revenue to a few bucks a day, and from a few hundred downloads to almost none.  So this week I’m changing the prices back to Galcon @ $3, Labs at $1, and Lite at $0.  What have we learned?  It seems that people who want a free game want a free game, and people who are willing to buy would rather spend less.  Since I’m not going to run this sale for a month I can’t say for sure what the long term effects will be, but I’d guess word-of-mouth would be reduced as the pool of Lite players shrunk.  Who knows 😉

Cheers!
-Phil

This entry was posted on Monday, November 23rd, 2009 at 10:07 pm and is filed under biz, crazy, galcon, iphone. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.