Okay, so about 6 or 7 weeks ago this article got posted somewhere (anyone remember where??) about how demos reduce sales. I figured I’d try that out with Dynamite Jack. First a graph showing the number of demo downloads on iOS:

Second, a graph showing $ earned via the full version on iOS.

Best I can tell, sales go down when I got rid of the demo. Then they went down a bit more when I re-enabled the demo version of Dynamite Jack. My hope is that eventually the demo-to-full conversion groove will pick back up to bump sales up a bit more again.

That said, though, the number changes aren’t terribly clear. I’m guessing it would take higher volume or better A/B style testing to really make any sort of decent claims about this stuff.

The only thing that I think is terribly clear is that when Dynamite Jack got launched in the Humble Bundle on March 6th, it doubled the number of demo downloads on iOS for a day.

-Phil

This entry was posted on Monday, March 11th, 2013 at 11:10 am and is filed under dynamitejack. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.